YOUR BRAIN CANNOT PROCESS A NEGATIVE

Try this: don’t think of a blue elephant.

What did you see in your mind’s eye? An elephant perhaps? Maybe a blue one?

Most people do and the reason is simple:

Your mind cannot process a negative. In order to do that it has to conjure up the thing you don’t want to think about and then decide to NOT think about it!


So if you think “I don’t want to feel so tired”, your mind thinks tired.

If you think “I want fewer hassle clients”, your mind thinks hassle clients.

I cannot not …

The solution to this conundrum is to take your thinking one stage further, to what you DO want. Here’s an example:

  • I want fewer hassle clients
  • What do I want instead … ?
  • I want cooperative, profitable and fun clients

How much better does it feel when you think about having cooperative, profitable and fun clients versus hassle clients?

That’s the Blue Elephant effect in action.

So whenever you notice yourself thinking or saying what you don’t want, go that next step and decide what you want instead. Then think about and talk about that.


If you’d like a simple process that does this for you, check out the Reframe Negative Thoughts Worksheet in the Free Resources section.

About NeilLawson

Over the last 10 years I have changed my career twice, my relationship and my home. I’ve changed my entire life. I have also come to terms with the old trauma and made great strides to recover myself and regain connection with my emotions. I know all about life transformation – from the sharp end – and I can show you how to make changes in your life too; whether that’s to feel more confident, change your job, career, life, relationship, achieve goals …